+20% OFF IN-STORE PICK UP
The Best Fitness Equipment Store In Indianapolis
Not sure if that rack fits your space or that barbell feels right? Find out in person.
Try our gear, ask questions, and enjoy exclusive showroom deals! Plus GET $50 OFF your first in store purchase and 20% off online prices.
TRY BEFORE YOU BUY
20% OFF IN-STORE PICK UP
Exclusive Deals
$50 OFF your first order
TRY BEFORE YOU BUY
20% OFF IN-STORE PICK UP
Exclusive Deals
$50 OFF your first order
Everything you need to PLAN YOUR VISIT
Everything you need to PLAN YOUR VISIT
Locations & Hours
Order Pickups
• Mon-Sat: 10am - 5pm
- Saturday: 10am - 2pm
- Sunday: Closed
Showroom Hours
- Mon-Fri: 10am - 6pm
- Saturday: 10am - 2pm
- Sunday: Closed
Contact
Phone: (765) 347-9658
Address: 5925 W 71st St, Indianapolis, IN 46278, United States
Why Visit Our Showroom?
WHAT TO EXPECT
Feel Free to Try EVERYTHING
- Load up a barbell and feel the whip
- Test rack stability
- Compare benches side-by-side
- Mess with attachments and accessories
- Ask "what if I..." questions until you're satisfied
IN-STORE EXCLUSIVE DEALS
Visitors get access to in-store only deals that never make it online - Plus $50 off on your first purchase.
Here’s what you might find:
Up to 50% off scratch-and-dent items (perfectly functional, just a little battle-scarred)
Special bundle pricing on racks, benches, and barbells
Floor model sales you can grab on the spot—no waiting, no shipping.
MEET THE USA CREW
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![portrait of Andrew]()
Andrew - USA Manager
What I like best about BOS
Bells of steel has always been like a family operation and I truly enjoy my job.
My favourite thing to do while not working
Watching first 48 and planning my next business venture.
My favourite exercise
I do not really enjoy working out, but I do it daily to keep myself as young as possible (Is working out supposed to be enjoyable if you push yourself to its limits daily?)
My least favourite
Lunges…I have done them for over 15 years and they still burn EVERY time.
Fun fact about me
I played hockey at a high level and was my main passion for most of my life.
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![portrait of Kat]()
Kat - CS & Local Marketing
What I like best about BOS
I love being able to work in the fitness industry for a company that values quality and affordability.
My favourite thing to do while not working
Lifting, hiking, horseback riding.
My favourite exercise
Deadlift.
My least favourite
Front or Zercher Squats.
Fun fact about me
I'm a wannabe bikini competitor who enjoys powerlifting.
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![portrait of George]()
George - CS & Warehouse
What I like best about BOS
I like the teamwork we have. Not just here in INDY but company-wide. I also like the ability to work by myself and that we're always growing (more products, expanding Customer Service team).
My favourite thing to do while not working
Playing and spending time with my grandkids. Gaming (computer and XBox).
My favourite exercise
Arm curls.
My least favourite
Crunches and sit-ups.
Fun fact about me
I am an Anime Junkie. They are fun to watch and lets your imagination run wild.
On Display at Indianapolis
Most loved by home gym enthusiasts
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![The Bells of Steel Cable Tower is a tall, silver machine featuring an adjustable weight stack, movable handles, upright support, and multiple height settings. Its sturdy base ensures stability—ideal for diverse cable exercises in gyms or home gyms.]()
![The Bells of Steel Cable Tower features adjustable pulleys, a weight stack, and adjustable handles, making it ideal for a variety of cable exercises in gym or home fitness settings.]()
![The Bells of Steel Cable Tower is a freestanding unit with adjustable handles, a metal frame, weight plate holder, and multiple height settings—ideal for cable machine exercises and versatile strength training.]()
![The Bells of Steel Cable Tower features adjustable handles, a weight stack, and multiple pulleys in a sleek black and silver design—ideal for cable machine exercises to boost strength training at home or in the gym.]()
![The Bells of Steel Cable Tower boasts adjustable weight stacks, a durable metal frame, and is ideal for strength training. It provides versatile exercises with pulley systems and adjustable handles atop a sturdy base with multiple adjustment points.]()
![Introducing the Bells of Steel Cable Tower, a sleek freestanding black machine with a visible weight stack at the bottom. It features adjustable pulleys and handles for versatile fitness exercises.]()
![The Bells of Steel Cable Tower is a freestanding metallic structure in black and silver, featuring adjustable pulleys and handles for exercise. It's ideal for resistance training or weight lifting, with a convenient weight stack to customize workout intensity.]()
![The Bells of Steel Cable Tower sports a sleek black and silver design with a weight stack and adjustable handles. Its frame includes multiple holes for customized height settings, perfect for diverse strength training exercises.]()
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![The Bells of Steel All-in-One Trainer is a versatile cable machine gym station with adjustable pulleys and multiple attachments, featuring black and silver metal construction—ideal for any home gym strength training setup.]()
![The Bells of Steel All-in-One Trainer includes adjustable pulleys, weight stacks, and various handles for gym resistance training. It features a sleek design with a sturdy metal frame and compact footprint.]()
![Explore the versatile Bells of Steel All-in-One Trainer fitness cable machine. With a pulley system, adjustable weights, dual handles on each side, a solid metal frame, and a central weight stack, it's ideal for resistance exercises in any home gym.]()
![The Bells of Steel All-in-One Trainer features a weight stack, cables, and handles attached to a transparent power rack—an ideal addition to any home gym.]()
Up to 20% off -
![The Bells of Steel Adjustable Competition Kettlebell features a metal handle and segmented black body for versatile training. Its customizable weight increments allow tailored workouts, while the logo adds a sleek, modern aesthetic.]()
![The Bells of Steel Adjustable Competition Kettlebell comes in black with a unique design featuring top and bottom views, a metallic handle, and detachable weighted rings for precision weight adjustment akin to competition kettlebells.]()
![The Bells of Steel Adjustable Competition Kettlebell features a black and silver segmented design with a top handle and branded logo, ideal for kettlebell training enthusiasts or competition-style workouts.]()
![Two black and silver "Bells of Steel" Adjustable Competition Kettlebells, resembling competition-style kettlebells, feature a unique ribbed oval shape and sturdy handles. One is disassembled to reveal its intricate internal parts, ideal for kettlebell training enthusiasts.]()
![The Bells of Steel Adjustable Competition Kettlebell features a blue and black circular design, with a silver handle and vertically stacked removable weight plates for easy increments. The embossed brand logo on top enhances its competition-style appeal.]()
![The Bells of Steel Adjustable Competition Kettlebell features a unique design with black weight plates and sleek silver handles, offering versatile increments, all set against a pristine white background.]()
![This image features the Bells of Steel Adjustable Competition Kettlebell, highlighted by its blue and black stripes. With a polished handle and round, ribbed body, it promises durability for kettlebell training and physical therapy.]()
![The Bells of Steel Adjustable Competition Kettlebell, featuring two blue and black dumbbells with a unique rounded design, mimics the look of competition-style kettlebells. Each has a silver handle with an emblem near the top, displaying alternating black and blue embossed segments.]()
![A purple and black Bells of Steel Adjustable Competition Kettlebell sits on a reflective surface with a metallic handle and tiered, spherical design for weight customization. The brand logo is prominently displayed atop its adjustable structure, perfect for kettlebell training.]()
![The Bells of Steel Adjustable Competition Kettlebell features a unique design with horizontal black weight plates on a round purple base with metallic handles. Ideal for training, each kettlebell showcases a front logo that enhances both style and functionality.]()
![The Bells of Steel Adjustable Competition Kettlebell is a purple and black striped percussion shaker with a silver handle, crafted for kettlebell training enthusiasts. Designed to mimic a kettlebell, it proudly displays the brand logo on top.]()
![The Bells of Steel Adjustable Competition Kettlebell features two purple and black ergonomic grips, each with a handle for easy use. Ideal for kettlebell training, its segmented rubber surfaces enhance control and comfort during grip strengthening or forearm workouts.]()
![The Bells of Steel Adjustable Competition Kettlebell features a distinct yellow top and handle with a logo, and a beehive-patterned lower section in alternating black rings on yellow—ideal for boosting your kettlebell training.]()
![Bells of Steel's Adjustable Competition Kettlebell, with a yellow and black design, doubles as adjustable dumbbells. They have a stackable round section structure and sturdy top handle for kettlebell training, featuring a compact modern look.]()
![The Adjustable Competition Kettlebell by Bells of Steel, featuring a yellow and black striped beehive design with a metal handle, combines durability and fun for kettlebell training.]()
![Two Adjustable Competition Kettlebells by Bells of Steel, featuring a distinctive yellow and black spherical design with handles on top, are placed side by side. Their layered construction gives them a striped, competition-style appearance ideal for kettlebell training enthusiasts.]()
Adjustable Competition Kettlebell
Rated 4.9 out of 5 stars288 ReviewsFrom $220.99 USDUnit price /Unavailable -
![The NÜOBELL Adjustable Dumbbells by Nuobell feature knurled silver handles, machined steel weight plates, and are showcased on a white background.]()
![Two Nuobell NÜOBELL Adjustable Dumbbells with machined steel plates and metal handles are positioned parallel on a white background.]()
![The NÜOBELL Adjustable Dumbbells by Nuobell feature machined steel weight plates in black and a connecting knurled handle, set on a white background. They're ideal for versatile strength training workouts.]()
![A pair of NÜOBELL Adjustable Dumbbells by Nuobell, in black, features a sliding weight mechanism and knurled handles for a secure grip. Displayed on a white background, each dumbbell showcases a sleek, compact design with durable machined steel plates.]()
![The NÜOBELL Adjustable Dumbbells by Nuobell, with a dark green and black design, rest on bases and feature machined steel weight plates for customizable resistance. The sleek, modern look includes a knurled handle for enhanced grip—ideal for home workouts.]()
![The Nuobell NÜOBELL Adjustable Dumbbells in black and green have a modern design with knurled handles for a firm grip. Set on a black base, these versatile weights feature machined steel plates, perfect for strength training.]()
![The NÜOBELL Adjustable Dumbbells by Nuobell are sleek red and black dumbbells set against a white background, equipped with machined steel weight plates and a knurled handle for customizable resistance to meet diverse workout needs.]()
![The NÜOBELL Adjustable Dumbbells by Nuobell feature a sleek red and black design with a selection dial for altering weight, durable machined steel plates, and rest on a white background.]()
![The NÜOBELL Adjustable Dumbbells by Nuobell are shown on a white background, featuring sleek machined steel weight plates and black knurled handles, portraying a modern and versatile fitness accessory.]()
![Two Nuobell NÜOBELL Adjustable Dumbbells with knurled handles and machined steel weight plates sit on black stands against a white backdrop, boasting a sleek, modern design perfect for home gyms.]()
![The NÜOBELL Adjustable Dumbbells by Nuobell, featuring machined steel weight plates and black handles, are elegantly displayed side by side on a white background. Their patent-pending design is stabilized on a black stand.]()
![Two NÜOBELL Adjustable Dumbbells by Nuobell, featuring machined steel weight plates with a patent-pending design, are showcased side by side on a white background. Each provides multiple stacked weight options for versatile workout resistance.]()
![The NÜOBELL Adjustable Dumbbells from Nuobell feature pink and black accents with knurled handles for a secure grip, machined steel weight plates on each end, and are presented on a sleek black base.]()
![NÜOBELL Adjustable Dumbbells by Nuobell, featuring knurled black handles and pink machined steel weight plates, are placed side by side on a white background.]()
Rated 4.9 out of 5 stars51 ReviewsFrom $692.99 USDUnit price /Unavailable+3 -
![The Bells of Steel Lat Pulldown Low Row Machine is a versatile black cable machine with adjustable pulleys, lat pulldown, seated row bench, and pull-up bar. Made from sturdy metal with visible cables and plates, it's perfect for comprehensive strength training in a home gym.]()
![The Bells of Steel Lat Pulldown Low Row Machine is a versatile home gym essential with a padded seat and footrest, sturdy metal frame, adjustable weight plates, and metal rod with two secure clips for customizable resistance.]()
Rated 4.8 out of 5 stars70 ReviewsFrom $1,086.99 USDUnit price /Unavailable -
![The Bells of Steel Functional Trainer is an all-in-one machine with dual adjustable pulleys and handles, ideal for strength exercises. Its sturdy chrome-accented frame features two weight stacks and various cable attachments for versatile workouts.]()
![The Bells of Steel Functional Trainer has a transparent design that displays the central weight stack with visible plates, and features a pulley system with adjustable handles, ideal for various cable machine exercises.]()
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![A Bells of Steel power rack with an adjustable barbell designed for weightlifting, featuring the Smith Machine Rack Attachment for improved stability and safety during workouts.]()
![The Bells of Steel Smith Machine Rack Attachment features a sturdy metallic frame and an adjustable barbell, ideal for gym weightlifting exercises. Designed for stability and safety, this power rack ensures an optimal workout experience.]()
![A Smith Machine Rack Attachment by Bells of Steel in a power rack with safety bars and weight plate holders. The grey outline highlights the rack, contrasting with the fully colored bodybuilding equipment for emphasis.]()
![The Smith Machine Rack Attachment by Bells of Steel is displayed in gray, with its barbell and two safety spotter arms highlighted in black as essential power rack attachments for bodybuilding equipment.]()
Rated 4.8 out of 5 stars12 ReviewsFrom $268.99 USDUnit price /Unavailable -
![The Bells of Steel Cable Tower Squat Stands are perfect for a home gym, featuring a robust metal framework with dual adjustable pulleys, two weight stacks, and a central pull-up bar at the top, making it ideal for strength training exercises.]()
![The Bells of Steel Cable Tower Squat Stands are perfect for a home gym, featuring a robust metal framework with dual adjustable pulleys, two weight stacks, and a central pull-up bar at the top, making it ideal for strength training exercises.]()
![The Cable Tower Squat Stands by Bells of Steel is ideal for any home gym, featuring dual adjustable pulleys and handles with a robust black and silver frame. It includes weights on each side for resistance, perfect for strength training exercises.]()
![The Cable Tower Squat Stands by Bells of Steel is ideal for any home gym, featuring dual adjustable pulleys and handles with a robust black and silver frame. It includes weights on each side for resistance, perfect for strength training exercises.]()
![The Bells of Steel Cable Tower Squat Stands is ideal for home gyms, featuring black and silver components and adjustable weight stacks. It includes two pulleys with handles and an upper horizontal bar for versatile strength training exercises.]()
![The Bells of Steel Cable Tower Squat Stands is ideal for home gyms, featuring black and silver components and adjustable weight stacks. It includes two pulleys with handles and an upper horizontal bar for versatile strength training exercises.]()
Rated 5.0 out of 5 stars11 ReviewsFrom $851.99 USDUnit price /Unavailable
Don't Just Take Our Word for It
"A great place to try equipment before you buy it.
The worst part of ordering gym equipment online is that you have buy it BEFORE you try it. The showroom let's you try Bells of Steel's stuff and gives you an idea if it's for you. I went in wanting to try out the Omni bar. They didn't have one out in the floor so they opened one up for me. The employees even helped me load the bar and set up a bench in a rack so I could see if I liked it."
"Thanks Renee for making sure I was happy and enjoying myself. Doug thanks for chatting. I got to see the guy that does the assembly video of the BOS functional trainer. He’s even bigger in person. Two other guys there were helpful as well. Overall a very memorable morning. THANKS BOS 😊"
Truly the best customer service experience in my life. Both guys did everything in their power to make sure I had everything I could need and then some, all while saving me more money than I could’ve hoped for. My whole gym is bells of steel and everything is top notch quality and there are plenty of reviews out there to back that up. I will definitely only use these guys going forward!
"I had the best experience at Bell's checking out treadmills, thanks to George! The service was above and beyond, full of information and live demonstration. I was surprised at how affordable and customizable most of their equipment was. It's definitely a top-tier place to shop for gym equipment."
BUY ONLINE AND PICK UP IN STORE
Place your order online and select “Local Pickup” during your checkout.
Once your online order has been processed, you can book a pickup time for your order to be ready, or just drop by during our Order Pickup Hours, we’ll get your order ready on the spot
Stop Overthinking. Start Lifting.
The best home gym is the one you'll actually use. And the only way to know if our equipment is right for you is to try it yourself.
Book a time, or just drop by. We'll be here—probably arguing about barbell specs and drinking too much coffee.
Still HAve Questions?
Don't let unanswered questions stop you from building the gym you deserve. Here's what you need to know.
Can you help me design or build a custom home gym at the showroom?
Can you help me design or build a custom home gym at the showroom?
Absolutely — our showroom team specializes in building custom setups. Whether you need a full home gym, a single upgrade, or a solution for a tight space, we’ll help design a system that fits your training style and your budget. No pressure, no upsells — just friendly lifters helping lifters.
Can I try the equipment before buying?
Can I try the equipment before buying?
Yes. You’re welcome to test anything we have on display — racks, benches, cables, attachments, specialty bars, you name it. Our team is there if you want guidance, but you’ll never feel pushed or “sold to.” Try it, compare it, and buy only when you’re confident
Can I place custom orders for equipment that isn’t in the showroom?
Can I place custom orders for equipment that isn’t in the showroom?
Yes. If we don’t have the exact model or attachment you want in-store, we can check our other warehouses and reallocate incoming shipments so you get what you need as quickly as possible
Do you accept returns on in-store purchases?
Do you accept returns on in-store purchases?
Yes — in-store orders follow the same return policy as online purchases. Bring the product back and our team will help process your return or exchange smoothly.
Will someone help me load heavy equipment into my vehicle?
Will someone help me load heavy equipment into my vehicle?
Absolutely. Our showroom team will double-check your order, make sure every piece is correct, and help load and secure the equipment safely in your vehicle. We handle the heavy lifting so you don’t have to.
Do you offer discounts at the showroom?
Do you offer discounts at the showroom?
Yes — our in-store prices are always 20% lower than our online prices for local orders. On top of that, we often have rotating promos and 50% off scratch-and-dent, returns, and floor-model deals when available. Stock moves fast, so feel free to ask our team in-store — they’ll show you everything currently marked down.
What’s the average shipping time for showroom orders?
What’s the average shipping time for showroom orders?
Most showroom orders can be picked up same day.
Do you offer financing?
Do you offer financing?
Yes — we offer flexible financing options so you can build your dream gym now and pay over time with affirm.
Can I pick up online orders at the showroom?
Can I pick up online orders at the showroom?
Yes — choose local pickup at checkout and the showroom team will have your order ready, verified, and protected for transport.
Do you carry replacement parts or can you order them for me?
Do you carry replacement parts or can you order them for me?
Yes. If anything wears out or you need extra hardware, pads, rollers, or cables, we stock replacements in our warehouse.
