About Bells of Steel

We craft multi purpose, high quality gym equipment

Our Story

Kaevon started Bells of Steel in 2010 out of the need for competition-grade kettlebells. Finding them was difficult, the quality was inconsistent, and the prices were insane, so Kaevon sourced small batches for himself and his friends. Soon, requests for other equipment started to pile up.

Clearly, there was a community of home gym enthusiasts who needed access to high-quality equipment that worked with their space and budget. So, Kaevon started this company selling gear from the trunk of his $500 1991 Ford Festiva and the rest, as they say, is history.

Our journey began with a passion for fitness and a vision of creating gym equipment people actually want to use. While we’ve grown and expanded from our humble trunk roots to a team of 80 people and counting, the core values remain the same. We’re not just a company; we’re a community of fitness enthusiasts dedicated to making strength training
approachable and enjoyable for all.

Who We Are

  • bells of steel purpose image
  • bells of steel difference image
  • bells of steel community image
  • portrait of Kaevon

Meet (Some) of The B.o.S. Crew - Leadership Team

  • portrait of Kaevon

    Kaevon - CEO/Founder

    What I like best about BOS

    Being the BoS!

    My favourite thing to do while not working

    Travelling and trying new restaurants.

    My favourite exercise

    Belt squat.

    My least favourite

    Burpees.

    Fun fact about me

    I was the personal bouncer for Ice T’s wife Coco when he played at the club I worked at.

  • portrait of Bryan

    Bryan - CFO/Co - Owner

    What I like best about BOS

    All the amazing people who work here, and how much they care about doing the right thing for our customers and for the company! Hearing from customers who really love our products.

    My favourite thing to do while not working

    Scuba diving & underwater photography.

    My favourite exercise

    HIIT workouts on my BOS Blitz air bike!

    My least favourite

    Wide-grip pull-ups, I have been eating too much and not exercising enough these days…

    Fun fact about me

    I’ve been to well over 100 heavy metal shows, kind of lost count, highlights have been seeing Iron Maiden in concert 6 times (they never disappoint), going to Wacken Open Air in Germany, a couple of cool festivals in Finland, and my favourite festival of all, ProgPower USA in Atlanta.

  • portrait of Andrew

    Andrew - USA Manager

    What I like best about BOS

    Bells of steel has always been like a family operation and I truly enjoy my job.

    My favourite thing to do while not working

    Watching first 48 and planning my next business venture.

    My favourite exercise

    I do not really enjoy working out, but I do it daily to keep myself as young as possible (Is working out supposed to be enjoyable if you push yourself to its limits daily?)

    My least favourite

    Lunges…I have done them for over 15 years and they still burn EVERY time.

    Fun fact about me

    I played hockey at a high level and was my main passion for most of my life.

  • Chris - Director of Ecommerce

    What I like best about BOS

    Getting to work with great people and great products.

    My favourite thing to do while not working

    Spending time with my family.

    My favourite exercise

    Deadlifts.

    My least favourite

    Face pulls.

    Fun fact about me

    I used to be a ghostwriter for a major gaming and entertainment outlet.

  • Graham - Director of Operations

    What I like best about BOS

    The gear.

    My favourite thing to do while not working

    Maintain my privacy.

    My favourite exercise

    Frankly, I don't think that's any of your business.

    My least favourite

    Cardio.

    Fun fact about me

    I have touched three members of Wu-Tang.

  • Isaac - Marketing Director

    What I like best about BOS

    The team at BOS is amazing, full of people who are really passionate about health, fitness and strength training....also we get every other Friday off!

    My favourite thing to do while not working

    Hangout with my family 99% of the time and fit hockey into whatever time is left.

    My favourite exercise

    Hiking.

    My least favourite

    Air Bike.

    Fun fact about me

    I can beat Kaevon at Mario Kart.

  • Jen - Customer Support Manager

    What I like best about BOS

    My favourite thing to do while not working

    My favourite exercise

    My least favourite

    Fun fact about me

  • portrait of Mark

    Mark - Director of Finance

    What I like best about BOS

    There are so many wonderful things about working for BOS. The company’s overall reputation drew me in, the flexibility I have with my hours. I also love the company culture and enjoy working with everyone

    My favourite thing to do while not working

    Searching and Reading.

    My favourite exercise

    Bench & Leg press exercises.

    My least favourite

    Cardio!!!

    Fun fact about me

    I used to live in warm places like Dubai. Three years ago, I moved to Canada. Sometimes I feel I am a Camel residing in the north pole!!!

  • portrait of Lawrence

    Lawrence - Sales Manager

    What I like best about BOS

    I like helping gym owners and other professionals solve their fitness problems. I also get to work with amazing like-minded people.

    My favourite thing to do while not working

    I enjoy scuba diving and Hiking.

    My favourite exercise

    Bench Press

    My least favourite

    Lunges

    Fun fact about me

    I’m P3 certified in paragliding and the prime minister of Canada helped me clean out my basement after the 2013 flood.

  • Lisa - HR Manager

    What I like best about BOS

    The people!

    My favourite thing to do while not working

    Watch Netflix with my cat.

    My favourite exercise

    Cardio.

    My least favourite

    ...everything else?

    Fun fact about me

    I'm kind of obsessed with raccoons.

  • Luis - PPC Manager

    What I like best about BOS

    The innovative and supportive team culture.

    My favourite thing to do while not working

    Exploring nature trails or playing sports.

    My favourite exercise

    Bench Press.

    My least favourite

    Squat.

    Fun fact about me

    I have more than 40 jerseys from my soccer team from Brazil.

  • portrait of Kim

    Kim - Calgary Warehouse Manager

    What I like best about BOS

    Great environment, amazing & welcoming staff, Fitness orientated.

    My favourite thing to do while not working

    Traveling, spending time with my family and friends. Binge watching TV shows on Netflix and lots of shopping.

    My favourite exercise

    Legs day and swimming.

    My least favourite

    Anything to do with my upper body strength.

    Fun fact about me

    If I could have superpower, it would be to fly with sonic speed.

  • Tom - Art Director

    What I like best about BOS

    There's a great culture here, everyone works together as a team and there's always new and exciting projects going on!

    My favourite thing to do while not working

    Playing music or watching good tv shows / films.

    My favourite exercise

    Incline bench press.

    My least favourite

    Sit ups.

    Fun fact about me

    I've been a drummer in 4 bands and I love playing the cajon!

  • Ryan - Toronto Manager

    What I like best about BOS

    The badass fitness equipment.

    My favourite thing to do while not working

    Going for rips.

    My favourite exercise

    Bouldering.

    My least favourite

    Warming up.

    Fun fact about me

    My dream is to one day be a professional lottery winner.

  • portrait of Monica

    Monica - Marketing Manager

    What I like best about BOS

    The culture and working in the fitness industry.

    My favourite thing to do while not working

    Spending time with my friends and family.

    My favourite exercise

    Deadlift.

    My least favourite

    Box jumps.

    Fun fact about me

    Spanish is my first language.

  • portrait of Lynne

    Lynne - Product Development

    What I like best about BOS

    Wonderful corporate culture and a feeling of teamwork. Also, when product testing, people can get paid to work out. (!!)

    My favourite thing to do while not working

    Spending time outside with my family.

    My favourite exercise

    I have a love / hate relationship with barbell front squats.

    My least favourite

    I don't want to do a military press.

    Fun fact about me

    To decompress, I like to go on a very speedy bike ride along the river. I have a diploma in baking and pastry arts.

USA Team

  • portrait of Shane

    Shane - CS & Showroom

    What I like best about BOS

    The people I work with, being involved in fitness industry and the continued development & cost efficiency of products.

    My favourite thing to do while not working

    Being outside in nature.

    My favourite exercise

    Squats.

    My least favourite

    Deadlifts.

    Fun fact about me

    I like to binge-watch science fiction shows. I'm also a Marvel fan.

  • portrait of Kat

    Kat - CS & Local Marketing

    What I like best about BOS

    I love being able to work in the fitness industry for a company that values quality and affordability.

    My favourite thing to do while not working

    Lifting, hiking, horseback riding.

    My favourite exercise

    Deadlift.

    My least favourite

    Front or Zercher Squats.

    Fun fact about me

    I’m a wannabe bikini competitor who enjoys powerlifting.

  • portrait of George

    George - CS & Warehouse

    What I like best about BOS

    I like the teamwork we have. Not just here in INDY but company-wide. I also like the ability to work by myself and that we're always growing (more products, expanding Customer Service team).

    My favourite thing to do while not working

    Playing and spending time with my grandkids. Gaming (computer and XBox).

    My favourite exercise

    Arm curls.

    My least favourite

    Crunches and sit-ups.

    Fun fact about me

    I am an Anime Junkie. They are fun to watch and lets your imagination run wild.

Calgary Team

  • portrait of John

    John - Asst Warehouse Manager

    What I like best about BOS

    Being able to workout while I work.

    My favourite thing to do while not working

    Voice overs.

    My favourite exercise

    Deadlift.

    My least favourite

    Deadlift.

    Fun fact about me

    I'm a huge D&D (Dungeons & Dragons) nerd.

  • portrait of Wayne

    Wayne - Content Director

    What I like best about BOS

    Working with a team of like-minded people, who share my passion for well made fitness equipment.

    My favourite thing to do while not working

    Recreational Ice Hockey.

    My favourite exercise

    Pull-ups for strength, Rower for cardio.

    My least favourite

    Burpees.

    Fun fact about me

    I’m very passionate about board sports. Snowboarding, surfing, wake boarding, wake surfing, long boarding, onewheeling, flo-riding etc. If it involves surfing on a board, I’m in.

  • Bruce - Social Media Coordinator

    What I like best about BOS

    I love the work life balance that BOS encourages, it allows me to be there for my loved ones. Close second to that is forcing....ahem....encouraging my coworkers to be in tiktok videos.

    My favourite thing to do while not working

    I like too many things to answer this one exactly but these are the top 3 - competing in Powerlifting, Bodybuilding, and Fishing.

    My favourite exercise

    100% hands down the classic barbell bench press.

    My least favourite

    Anything exercise name that starts with a european country is a big no no.

    Fun fact about me

    I have huge calves (i don't).

  • portrait of Dan

    Dan - Digital Project Manager

    What I like best about BOS

    Working with great people for a customer-focused company that produces awesome gear.

    My favourite thing to do while not working

    Getting out in the mountains.

    My favourite exercise

    Military press.

    My least favourite

    Burpees.

    Fun fact about me

    I kiteboard out of a motorhome in the Baja.

  • portrait of Cliff

    Cliff - Sales Associate

    What I like best about BOS

    Working in such a positive and friendly environment.

    My favourite thing to do while not working

    Playing basketball and hanging out with my family.

    My favourite exercise

    Pull ups b/c I can’t do them.

    My least favourite

    Burpees.

    Fun fact about me

    My favourite food is lasagna

  • Garvin - Showroom Sales/Customer Support

    What I like best about BOS

    Being surrounded by like minded people.

    My favourite thing to do while not working

    Powerlifting training for Canadian National Championships with the goal of going to Worlds.

    My favourite exercise

    Squats.

    My least favourite

    Cardio (unless it’s more than 5 reps of squats)

    Fun fact about me

    I’ve travelled through 6 Canadian provinces and 39 US states on a motorcycle.

  • Matt - Showroom Sales/Customer Support

    What I like best about BOS

    The culture and all the awesome people I get to work with and meet daily!

    My favourite thing to do while not working

    Training BJJ or wrestling.

    My favourite exercise

    Pull ups.

    My least favourite

    Running or calf raises lol.

    Fun fact about me

    I can solve a rubiks cube.

  • portrait of Kent

    Kent - Copywriter

    What I like best about BOS

    Getting to work with great people in a fitness-related company.

    My favourite thing to do while not working

    Hanging out with my family and trying out new places to eat.

    My favourite exercise

    Belt squat.

    My least favourite

    Anything to do with a Blitz Bike.

    Fun fact about me

    I have a goal to try 100 Egg Benedicts. So far, I have about 20… restaurant recommendations are welcome any time!

  • portrait of Josh

    Josh - Warehouse Associate

    What I like best about BOS

    Working with a great team.

    My favourite thing to do while not working

    Spending time with family or gaming with friends.

    My favourite exercise

    Anything with Dumbbells.

    My least favourite

    Burpees.

    Fun fact about me

    I enjoy cooking and am always experimenting with new kinds of food combinations.

  • Jeremy - Warehouse Associate

    What I like best about BOS

    My favourite thing to do while not working

    My favourite exercise

    My least favourite

    Fun fact about me

  • Harrison - Warehouse Associate

    What I like best about BOS

    What I like best about BOS is the amazing team behind it.

    My favourite thing to do while not working

    My favorite thing to do while not working is training.

    My favourite exercise

    My favorite exercise is deadlifts in many different ways.

    My least favourite

    My least favorite exercise is cardio.

    Fun fact about me

    Fun fact about me is that I have been competing in amateur strongman since 2022.

  • Ivhan - Warehouse Associate

    What I like best about BOS

    The community/workplace is amazing.

    My favourite thing to do while not working

    Interacting and having fun with everyone.

    My favourite exercise

    Squats.

    My least favourite

    None.

    Fun fact about me

    I have the cilantro soap gene.

  • Said - Warehouse Associate

    What I like best about BOS

    My favourite thing to do while not working

    My favourite exercise

    My least favourite

    Fun fact about me

  • Richard - Warehouse Associate

    What I like best about BOS

    My favourite thing to do while not working

    My favourite exercise

    My least favourite

    Fun fact about me

  • portrait of Michael

    Michael - Parts Specialist

    What I like best about BOS

    The equipment and having easy access to it.

    My favourite thing to do while not working

    Golf & cycling.

    My favourite exercise

    Cycling.

    My least favourite

    Bodybuilding.

    Fun fact about me

    I've forgotten how to swim.

  • Kaelum - Parts Specialist

    What I like best about BOS

    My favourite thing to do while not working

    My favourite exercise

    My least favourite

    Fun fact about me

  • portrait of Tricia

    Tricia - Outbound Sales

    What I like best about BOS

    My amazing coworkers and the equipment BoS offers!

    My favourite thing to do while not working

    Working out.

    My favourite exercise

    Squats.

    My least favourite

    Bulgarian Split Squats.

    Fun fact about me

    My favourite movies are anything from the 80's & 90's!

  • portrait of Brandon Harper

    Brandon - Outbound Sales

    What I like best about BOS

    Working with a great team of like-minded people.

    My favourite thing to do while not working

    Get into nature with my family, friends, and dog. Training in my basement gym.

    My favourite exercise

    Deadlift.

    My least favourite

    Any type of cardio.

    Fun fact about me

    I’m also a powerlifting coach and I compete in the CPU.

  • Tom - Inventory Specialist

    What I like best about BOS

    Getting to work with such a great group of comedians.

    My favourite thing to do while not working

    Badminton.

    My favourite exercise

    Bench press.

    My least favourite

    Core exercises.

    Fun fact about me

    It always takes me more than 2 tries to plug in a usb.

Toronto Team

  • portrait of Thomas

    Thomas - Toronto Warehouse Manager

    What I like best about BOS

    The people I work with and overall company culture. Working for BoS you actually feel like you are appreciated by your employer.

    My favourite thing to do while not working

    Playing video games and playing hockey.

    My favourite exercise

    Bench Press or Tricep Extensions.

    My least favourite

    Split Squats.

    Fun fact about me

    I'm a huge F1 fan, and my favourite team(s) are Red Bull and McLaren.

  • portrait of Ryan

    Ryan - Outbound Sales

    What I like best about BOS

    The amazing team I work with and helping people achieve their fitness goals.

    My favourite thing to do while not working

    Finding new restaurants.

    My favourite exercise

    Bench Press.

    My least favourite

    Cardio.

    Fun fact about me

    I love to cook!

  • portrait of Andrew

    Andrew - Outbound Sales

    What I like best about BOS

    I love working with people who have the same passion and love as I do for health and fitness. Surrounding yourself with people who challenge themselves to be better each and every day is motivating and helps keep everyone accountable.

    My favourite thing to do while not working

    Everything and nothing depending on the day.

    My favourite exercise

    Cheating (Sumo) Deadlifts.

    My least favourite

    Cardio so anything more than 5 reps.

    Fun fact about me

    I’m a competitive powerlifter.

  • portrait of Aman

    Aman - Warehouse Associate

    What I like best about BOS

    I enjoy working with my co-workers and managers at the TOR showroom.

    My favourite thing to do while not working

    Working out with friends.

    My favourite exercise

    Preacher Curls.

    My least favourite

    Bench Press.

    Fun fact about me

    I love to eat at the Galaxie Diner.

  • portrait of OJ

    OJ - Warehouse Associate

    What I like best about BOS

    Working with a great team.

    My favourite thing to do while not working

    Golf & Video Games.

    My favourite exercise

    Squats.

    My least favourite

    Cardio.

    Fun fact about me

    OJ is not my real name.

International Team

  • portrait of Reynan

    Reynan - Business Improvement Lead

    What I like best about BOS

    Getting to work with great people in a fitness-related company.

    My favourite thing to do while not working

    Hanging out with my family and going for a drive.

    My favourite exercise

    Shoulder press/Military press.

    My least favourite

    Deadlift - bad back.

    Fun fact about me

    I used to be in a rock band.

  • portrait of Zhan

    Zhan - China Sourcing & Logistics

    What I like best about BOS

    Easy to work with team, straight forward communication.

    My favourite thing to do while not working

    Travel.

    My favourite exercise

    Running, Swimming and FIIT.

    My least favourite

    Yoga.

    Fun fact about me

    One day I hope to have a really long road trip across NA, including Canada.

  • portrait of Giang

    Giang - Vietnam Sourcing & Logistics

    What I like best about BOS

    Diversified working environment, friendly & supportive co-workers, thoughtful bosses.

    My favourite thing to do while not working

    Painting, reading, and chatting with my family & friends.

    My favourite exercise

    Plank and squat.

    My least favourite

    Running on the treadmill.

    Fun fact about me

    I love dogs, but I always run away when I see any dogs around me. I really hate and am scared of cats!

  • portrait of Eric

    Eric - Ops Support Specialist

    What I like best about BOS

    I’m getting work, life balance. I’m enjoying the job that I’m doing and still having a time for myself, family and friends.

    My favourite thing to do while not working

    Singing and hanging out with my friends.

    My favourite exercise

    Cardio.

    My least favourite

    Any exercises that involves jumping.

    Fun fact about me

    I really love watching movies but most of the time I fall asleep while watching.

  • portrait of Karen

    Karen - Ops Support Team Lead

    What I like best about BOS

    I love the culture here! I like working with great team members who make me feel welcome and happy.

    My favourite thing to do while not working

    Binge-watching anime and Korean dramas 🙂

    My favourite exercise

    Cardio for sure!

    My least favourite

    Situps and planking.

    Fun fact about me

    I always wanted to be in a rock band LMAO.

  • portrait of Marissa

    Marissa - Ops Support Specialist

    What I like best about BOS

    Getting to work with amazing people who genuinely takes care of their customers.

    My favourite thing to do while not working

    Hanging out with my family and watching BTS related content.

    My favourite exercise

    Cardio.

    My least favourite

    Deadlifts.

    Fun fact about me

    I am a member of the BTS army fandom – ask me about Jungkook`s and Namjoon`s exercise routine.

  • portrait of Dennis

    Dennis - Accounting & Supply Chain Coordinator

    What I like best about BOS

    Working in a great environment where the people are friendly.

    My favourite thing to do while not working

    Hanging out with my best friend.

    My favourite exercise

    Jogging.

    My least favourite

    Planking.

    Fun fact about me

    I like watching videos about how to trade but haven’t applied what I’ve learned yet.

  • portrait of Kevin

    Kevin - Accounting & Supply Chain Coordinator

    What I like best about BOS

    People love sharing their knowledge here. We learn from each other.

    My favourite thing to do while not working

    Watching Anime.

    My favourite exercise

    Barbell Bench Press.

    My least favourite

    Dips and Push Ups.

    Fun fact about me

    I love cats.

Want to join us?

We're always on the lookout for passionate individuals to join the team. With perks like every other Friday off, health benefits, and free/discounted equipment, it'll be a new career PR!

Get In Touch


Indianapolis & Showroom

support@bellsofsteel.us

Showroom Hours
• Mon-Fri: 10am-6pm
• Sat: 10am-2pm 1-765-347-9658